Professional Marketing Tool

UTM Link Builder

Generate Google Analytics Tracking URLs Instantly

Easily add campaign parameters to your URLs to track custom campaigns in Google Analytics 4 (GA4) and other analytics tools.

1Enter Website Details

Website URL *

2Campaign Parameters

Campaign Source *

Campaign Medium *

Campaign Name *

Campaign Term (Optional)

Campaign Content (Optional)

Generated URL

Fill in the fields to generate your URL...

What are UTM Parameters?

UTM (Urchin Tracking Module) parameters are simple code snippets that you can add to the end of a URL to track the performance of campaigns and content. They allow analytics tools like Google Analytics to tell you exactly where your traffic is coming from.

Why Use UTMs?

Without UTMs, traffic from emails, social media, and ads often gets lumped into "Direct" or "Referral" traffic. UTMs give you granular data to answer:

Which marketing campaign is driving the most sales?
Which email newsletter link got the most clicks?
Is Facebook or Twitter generating more ROI?

The 5 UTM Parameters

utm_source Example: google, newsletter, facebook

Identifies which site sent the traffic, and is a required parameter.

utm_medium Example: cpc, banner, email

Identifies what type of link was used, such as cost per click or email.

utm_campaign Example: summer_sale, promo_code

Identifies a specific product promotion or strategic campaign.

utm_term Example: running+shoes

Identifies search terms.

utm_content Example: logolink, textlink

Identifies what specifically was clicked to bring the user to the site, such as a banner ad or a text link.

Industry UTM Examples

E-commerce Summer Sale Facebook Ad

utm_source: facebook

utm_medium: cpc

utm_campaign: summer_sale

SaaS / B2B LinkedIn Sponsored Post

utm_source: linkedin

utm_medium: sponsored

utm_campaign: demo_request

Newsletter Weekly Digest Link

utm_source: newsletter

utm_medium: email

utm_campaign: weekly_digest

Influencer Marketing Instagram Story Link

utm_source: instagram

utm_medium: story

utm_campaign: influencer_name

Best Practices

1

Be consistent with naming conventions (lowercase is best)

2

Keep URLs short and descriptive

3

Do not use UTMs on internal links

4

Use a link shortener for social media

5

Track your UTMs in a spreadsheet

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