For Creators & Brands
Engagement Rate Calculator
The #1 Metric for Influencer Marketing
Calculate the true engagement of any social media profile. Essential for vetting influencers and tracking your own growth.
1Platform & Metrics
Engagement Rate
Formula: ((Likes + Comments + Shares) / Followers) × 100
Why Engagement Matters
Follower count is a vanity metric. Engagement Rate tells the truth. It measures how actively involved your audience is with your content. A high engagement rate means a loyal community, which is what brands pay for.
Platform Benchmarks
Average: 1% - 3.5%. Anything above 6% is viral.
TikTok
Average: 3% - 6%. TikTok has naturally higher engagement.
Average: 2%. A more professional, passive audience.
How to Boost Engagement
Ask Questions
End every caption with a question to encourage comments. Comments are weighted heavily by algorithms.
Reply Instantly
Reply to comments within the first hour to signal activity to the algorithm.
Use Stories
Use polls, quizzes, and stickers in Stories to keep your audience in the habit of interacting.
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